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Category Archives: Search Tools

Alexa – A Search Analytics Tool

Task:
How has the growth of these social networks changed?
Why do you suppose that is?

Social Networks Compared:

Facebook  www.facebook.com
Myspace www.myspace.com
LinkedIn www.linkedin.com
Twitter www.twitter.com
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Alexa

Alexa is a web monitor that has been around since 1996. It collects and displays various statistical data about a particular website which is categorised into different areas; the three main areas include traffic stats, search analytics and audience (refer to figure 3.1). Each of these categories contain numerous information about the sites popularity, page views, search queries, and certain characteristics of the user such as age, gender and education to just name a few.

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Google Squared vs Wolfram Alpha

Task: Compare 2 special search sites or tools of interest and discover which one you think works better than the other.

Chosen Sites:

Google Squared (figure 1.A)      http://www.google.com/squared
Wolfram Alpha (figure 1.B)        http://www.wolframalpha.com/

Note: Click to enlarge images

Google Squared

figure 1.A

Wolfram Alpha

figure 1.B

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Description:

Google Squared and Wolfram Alpha are similar in the sense that they are both special search tools that attempt to acquire and extract structured data. They both have simple and similar search interfaces (refer to the images above) in which the search box is the predominant object and is centred on the page for easy and direct access.

Even though they were both created for similar purposes, their approaches in accomplishing this challenging task are very different from each other.

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